Exercise 1:
- Achieving a standard of photography that a paying client expects.
- Follow a set brief with Chris Aughton as art director.
- Adhere to scamps he will provide.
- 1 week for product shot
- 1 week for creative realisation.
- Get prepared by undertaking visual research.
Watch research ideas
Breitling - http://www.breitling.com/en/madebybreitling/index.php
Tag Heur - http://www.tagheuer.com/int-en/home
Wristwatch blog - http://www.wristwatchphoto.com
What is commercial awareness?
- Knowledge of business issues around us.
- Ability to form opinions and views on issues.
This is a scamp which Chris Aughton gave us and we had to produce the image as the scamp is exactly.
This is another scamp which Chris Aughton gave us.
My research
This is one of the Christopher Ward adverts. I was looking at the styles in which advertisers show off their products. I have noticed that the watch is very sharp and clear and that the hands are at the ten and two position. Advertisers always get the photographer to photograph watches so that the hands are at the ten and two position because it makes the clock face look like its smiling which makes the viewer want to buy the product.
I chose this image as the image is different to the last it shows the watch from the front and at a side view as well. Putting the watch on a black background makes the watch stand out more than if it was to be on a white background.
This image im not sure if i like this or not. i think the way you can only see the the hands and the number markers and nothing else but then i also hate it for the same reason because you cant tell what type of watch it is which puts me of this style.
This image is of a Christopher Ward watch on a high key background. The lighting used on this watch i don't think suits this watch on the to of the face there is some glare from the lights which i think wrecks the image.
This image is out of focus and the ways the light is hitting the face makes the image look less expensive and not what the advertiser would like i don't think.
I think this image would make a really good adverting image because you can see all the watch components. its clean and with the black background and the black watch face works well.
This image i chose because i like the fact it has three watches on the page. I'm not too sure if i like the way the watches are tilted upwards but the lighting works well you can see all the colors in the watch and the details.
In the next few image i thought i would look at how advertisers would use celebrities to pose with the watch to make the reader think that there getting the same watch as the celebrity.
This is another way of making the reader want the watch. They have put an expensive car next to the watch which makes you think that the watch is expensive. Also that it is fast and sexy and dangerous which appeals to men because that what they want to be.
This image with being red make you think of passion, love and danger. i like the way that the light is illuminating the watch.
i think this is a brilliant idea using the watch look like the straps you hold on to when your on the bus. The fact you can see the airport in the background makes you think the person is traveling somewhere making the reader think if i have this watch i can go anywhere with it.
I think that this advert is very moving showing a father and his son together working with the man wearing the watch. In the advert it says "You never really own a Patek Philippe you merely look after it for the next generation." The photograph is so simple so is the slogan but really effective and they both work well together.
now something to something a bit more fun Swatch's. these bright colorful watches make the image look more fun and exciting with the variety of colors you can pick whichever color is right for you. I think using the designs they have makes the image more fun and more appealing to young people.
The Titanic Watch
Here is information on the watch.
Titanic watch range 'bad taste'
The watch contains pieces of the hull of the Titanic
|
Titanic enthusiasts have criticised the launch of a range of luxury
Swiss watches containing authentic parts of the Belfast-built ocean
liner.
A limited number of 2012 watches will be available to coincide with the centenary of the sinking of the ship.
Geneva watchmaker Romain Jerome is behind the "Titanic-DNA" collection which ranges from $7,800 to $173,100.
They contain coal and steel from the ship. However, the Belfast Titanic Society said it was in "bad taste".
The luxury liner, built in Harland and Wolff's shipyard, sank on its maiden voyage in 1912, with the loss of more than 1,500 lives.
The North Atlantic wrecksite is now protected but many relics were taken in early diving expeditions.
Romain Jerome said it purchased a piece of the hull weighing about 1.5kg (3llbs) that was retrieved in 1991.
Geneva watchmaker Romain Jerome is behind the "Titanic-DNA" collection which ranges from $7,800 to $173,100.
They contain coal and steel from the ship. However, the Belfast Titanic Society said it was in "bad taste".
The luxury liner, built in Harland and Wolff's shipyard, sank on its maiden voyage in 1912, with the loss of more than 1,500 lives.
The North Atlantic wrecksite is now protected but many relics were taken in early diving expeditions.
Romain Jerome said it purchased a piece of the hull weighing about 1.5kg (3llbs) that was retrieved in 1991.
The Titanic was built at Harland and Wolff shipyard in Belfast
|
Watch designer Yvan Arpa said the Titanic range combined the idea of legends and history.
Mr Arpa said: "So many rich people buy incredibly complicated watches without understanding how they work, because they want a story to tell.
"To them we offer a story."
The watches will be made of gold, platinum and steel.
The casing will be a mix of the original hull as well as modern steel provided by Harland and Wolff, which the shipyard uses to build its modern ocean liners.
The hands are inspired by the anchor of the Titanic and turn on a dial of deep black, a colour obtained from the coal collected in the wreck.
The Belfast shipyard will supervise the smelting of the two metals.
Harland and Wolff spokesman Joris Minne said: "Harland and Wolff heavy industries agreed to supply Roman Jerome watches of Geneva with modern high grade ship building steel.
Collectors' piece
"RJ watches intend to combine this with the piece of Titanic steel that is in their possession."
However, the concept has not found favour with those trying to preserve the Titanic and its connection with Belfast.
Una Riley, co-founder of the Belfast Titanic Society, called the idea "disgraceful".
"How many Americans are going to walk around with a watch made of what was left of the Twin Towers? Is that not in extremly bad taste?" she said.
"A lot of people died there, a lot of people died in the Titanic. To walk around with a piece of Titanic on your wrist, to me, is the height of bad taste."
Fellow member Thomas Stewart said the company was making money out of "deaths of innocent people at the time".
However, Mr Arpa has defended the watches saying their message was "really not meant to make money".
"It's really something positive. We want to say: 'Okay life goes on, even if some very unhappy things happen'. Now, it's a legend, everybody knows the Titanic."
About 1,000 limited edition watches have already been pre-ordered by international jewellers, including some based in Japan, South America and Russia.
This watch i chose because i really like the way that the light from something in the background is shining light onto the watch face. Also the fact that the titanic in the background makes the image more interesting.
My work
These contact sheets are from my first shoot which didn't go very well. i used a white background and the scamp said black so i made a mistake there. i used a bottle to keep the watch round and it did but took ages to edit it out so i decided to re-shoot.
These contact sheets are from my second shoot which i used a black background and i also went to a watch shop and got a watch holder which made things much easier. In this shoot i used a beauty dish, a honey cone and just a normal reflector dish underneath the product table. I was really happy with this shoot and was happy with the end product.
These are my finished images.
This task i thought was a really good task because it changed me as it did everyone. To be able to please your art director with the work he/she has given you is a hard thing to do because they could change there mind at anytime. I enjoyed this task and hope to get another one in the future. overall i think i did well on this task but i could of improved on it more if i had of had more time.
Assignment Brief
Learning Outcomes
1. Analyse a specific commercial market in response to a client brief.
2. Discuss cultural, moral and legal restrictions affecting specialism.
3. Apply creative solutions to a portfolio of photography
4. Appraise contemporary practices relevant to commercial photography, appropriate to specialism.
Task
You will produce a specialist portfolio of photography that demonstrates commercial awareness of the selected sub-sector. Demonstrate how consideration of commercial appeal and the commercial effectiveness of the work they produce (perhaps being linked in some way to Unit 09 Work Based Learning or Unit 14 Individual Practice) through negotiation with both peers and the staff team.
Topics could include; food/drink, corporate and PR, advertising and design, product and packshot, family and lifestyle, stock photography, architecture/interior. Students will be required to present their work in a portfolio of photography.
The student interest can be tailored to the outcomes for this module, allowing for the students’ specialist pathway to be explored around a broad area of the sector (commercial photography). The student assessment will take the form of a portfolio of photographic imagery and an accompanying written report outlining the process by which the images were designed and executed, and the images suitability for a given commercial field (such as corporate or advertising).
This module also includes:
• Research and Analysis; targeted history of commercial photography relevant to the students’ specialist pathway
• Costing and budgeting, presentation techniques, defining a market
• Imaging practice; selecting process and equipment, props and models, technical planning, processing and post-production, working to a design, working with an art director
• Restrictions; legislation affecting the commercial photography sector, moral/cultural attitudes and values.
• Image presentation; for client presentation, for portfolio
Key Text
Siegel, E (2008) The Fashion Photography Course: First Principles to Successful Shoot - the Essential Guide [Paperback] New York: Thames and Hudson.
Recommended Reading
Poynter,P. The Impossible Image A compilation of the best of digitally manipulated, contemporary fashion photography. London: Phaidon.
Magdalene Keaney (2007) Fashion and Advertising (World's Top Photographers Workshops) Switzerland: Rotovision.
2010 STREET VIEW: THE NYLON BOOK OF GLOBAL STYLE
NYLON PUBLISHING; Universe Publishing
2010 EPICA - BOOK 23: EUROPE'S BEST ADVERTISING
EPICA; AA Publishing
Assessment Criteria
1. Thorough, in depth research and analysis of the specific commercial market relevant to your response to the brief..
2. Evidence of understanding of cultural, moral and legal restrictions affecting specialism and their implications.
3. Visual exploration, creative and technical application of a range of creative ideas in developing the portfolio of photography.
4. Demonstrate contemporary practices relevant to commercial photography through your approach, the technical standard, creative concepts and brand awareness of your work.
____________________________________________________________
My work
I desided to research on skill set about photography in advertising and this is what i found out:
Background
For photographers who enjoy travel, meeting creative people and solving visual challenges, a career in Advertising and Editorial Photography is a highly attractive prospect. Advertising photographs are used to help describe and sell a product or idea, and are usually accompanied by a short phrase or strap-line, while editorial photographs illustrate and enhance the impact of a story or report and are used widely in newspapers, magazines, newsletters, books and websites.
The work is varied, exciting and highly stimulating – it is also extremely competitive. That said, those who can demonstrate an ability to interpret ideas and stories through original and emotive photographic images enjoy strong career prospects.
What is the job?
Advertising Photographers produce seductive images that are used to support or demonstrate a marketing idea in answer to a photographic brief given to them by a client, a designer or an advertising agency. Advertising Photographers produce photographs for use in both local and national advertising. This can involve any subject matter, but is often categorised into the following specialist areas: still life, portraiture and landscape. Some work is carried out on location, but much is done in studios, using studio flash lighting and a variety of props and accessories. Some Advertising Photographers specialise in producing well-lit product shots for use on packaging, point-of-sale advertising and in catalogues. These so-called ‘Pack’ or ‘Pack Shot’ photographers are often salaried studio employees, working standard hours, five-days a week, with all the benefits that regular employment offers.
Other Advertising Photographers choose to be self-employed and often operate their own studios. They are commissioned, either directly by a manufacturer, or by an advertising agency, to produce high-quality, imaginative photographs that sell the benefits of a product or reinforce brand awareness. They are generally high-profile photographers, based in the larger cities, who secure new work on the strength of past campaigns. They often specialise in a specific area, such as food, furniture, engineering, cars or financial services, in which they have built up a reputation for excellence. They may employ one or more Assistants (see the Job Profile for Assistant Photographer), and are often well paid, on a day-rate plus expenses basis. Advertising Photographers continually market themselves, through agents (who take a percentage commission), personal contacts and other forms of networking. Editorial Photographers produce images to accompany feature articles in newspapers, magazines and websites, chapters in books and text in company brochures. Since these publications cover almost every area of interest, photographers with a background in many different disciplines may be involved in this field, working both in studios and on location. Photographers are usually briefed by the publication’s editor or picture editor regarding the substance of the story, the image of the publication, the target readership and possible images that would attract attention to the article and help interpret the subject matter. It is then the photographer’s job to shoot images that will answer the brief and satisfy or exceed editorial expectations.
Typical career routes
Many Advertising Photographers and some Editorial Photographers start out by assisting an established photographer and learn on the job (see the Job Profile for Assistant Photographer). This can provide invaluable experience, offering the opportunity to meet clients, art directors, models, etc., to hear their discussions with photographers, and to understand the details of the preparation, execution and presentation necessary to the job. Editorial Photographers may also start out as a Press Photographer or Corporate Photographer (See Job Profiles for Press Photographer and Photojournalist and Corporate Photographer) who shows a particular aptitude for taking strong thematic photographs.
Essential knowledge and skills
Producing high quality photographs to a tight deadline and exacting client specifications can prove stressful. Advertising and Editorial Photographers should therefore be organised, practical and creative, with a calm, friendly attitude. They must be highly motivated and self-confident in order to promote themselves, and should continually update their presentation portfolio. They need to understand the principles of composition, and have an appreciation of shape, form, colour and tone.
• Advertising Photographers are commissioned to take photographs that are ‘original’ and set the product apart from the competition. They should therefore have a good knowledge of the history of advertising photography, the visual arts and the many techniques of image manipulation. They will also be expected to have an expert knowledge of lighting, set- construction and the innovative use of the new digital technologies.
• EditorialPhotographersneedtotakephotographsthatillustratethestoriesandreinforce the publication’s editorial values. Sometimes photographers are given the freedom to interpret a subject in the way they see fit; however, more often they need to work to a strict creative brief. Editorial Photographers therefore need to be highly flexible in the way they work. They also need good communication skills in order to deal with people who may not be professional models.
• Location Photographers must be prepared to work in a variety of weather conditions. They must be physically capable of completing commissions, which may involve many hours of work in uncomfortable or even hazardous locations. Since they will often be asked to submit photographs via e-mail or mobile phone, they will also need to keep up to date with the latest digital communications technology.
• Studio Photographers need a thorough knowledge of all the creative and technical aspects of studio photography, including equipment, set construction and appropriate lighting techniques. Now that digital photography is widespread, many clients expect to review photographs on the spot. Photographers therefore need to stay on top of new technological developments and learn how to operate computer-based, image-manipulation and image management software. Excellent communication skills are essential in order to control a studio populated with photographic assistants, models, designers, art directors, stylists and subject specialists.
There are National Occupational Standards (NOS) for Photo Imaging. These give a detailed breakdown of the knowledge, awareness and skills needed to effectively carry out a particular job role. The NOS relevant to this job are listed at the end of this profile.
Training and qualifications
No set academic qualifications are required to work as an Advertising or Editorial Photographer, with career advancement based largely on portfolio, track record and reputation. There are many excellent college courses around the country which provide a sound technical grounding, as well as access to work placement schemes. The Professional Qualifying Examination (PQE) offered by the BIPP (British Institute of Professional Photography) has a good reputation with employers. The PQE has traditionally taken the form of an additional year's course following on from a Higher National Diploma (HND). Today it is often incorporated into a three year degree programme. Eight colleges and universities in England and two colleges in Scotland currently offer the PQE (see the BIPP website for further details).
Many practitioners start out by assisting an established photographer and learn on the job. Employers may support work-based qualifications, such as Apprenticeships and NVQ/SVQs. Photo Imaging NVQ/SVQs are currently available at levels 2, 3 and 4.
Membership of the British Institute of Professional Photography (BIPP), the Association of Photographers (AOP) and the Master Photographers Association (MPA) may also be beneficial. The BIPP and the MPA offer a range of qualifications that enable a candidate to benchmark their skills against other successful practitioners working in the industry.
Health & Safety – Photographers are likely to be subject to physical stresses from carrying heavy camera gear indoors and out, in all seasons, come rain or shine. They should therefore seek advice about appropriate techniques for lifting and moving equipment. In addition, they need to understand Health & Safety legislation and manage the risks associated with the use of electrical lighting, equipment and props. They should also purchase the appropriate Public Liability Insurance to cover their activities.
Company Profile From Boehringer Ingelheim
Boehringer Ingelheim is dedicated to the research and development of medical products to improve, sustain and care for life.
We have a reputation for providing effective products for the treatment of chronic obstructive pulmonary disease (COPD), heart attack, secondary stroke prevention and treatment, high blood pressure, thromboembolic disease, HIV/AIDS, Parkinson's disease, arthritis and pain relief in cancer.
Our products are supported by a wide range of services, designed to help the medical profession deliver the best possible healthcare to patients.
This underlines our commitment to improving health and quality of life in the UK.
Boehringer Ingelheim is a family owned company whose distinctly independent structure means that we are not constrained by the short-term needs of individual shareholders and can focus on the future with long-term strategies of vision and leadership.
Despite our aim to change and adapt for the future, we will never change the belief that our employees are our most valuable asset.
We are proud to be ranked among the top 100 Best Companies once again in 2011.
The spirit and teamwork of our global family will remain the key to our continuing success.
About Pharmahex inc.
Corporate Brief:
Sometime during the mid-nineties, Dr. Rannier F. Reyes, together with a researcher colleague from Denmark, formulated an oral rinse utilizing chlorhexidine. Knowing that the Cationic compound gives a very bitter and metallic taste, they formulated a new compound that minimized the chlorhexidine taste and made an oral rinse that was more acceptable to the user. Orahex, the brand name for the oral rinse, was initially sold to the dentists.
Pharmahex, Inc. was registered with the Securities and Exchange Commission on December 27, 1999. The primary purpose of the Company, as stated in its Articles of Incorporation, is to manufacture goods such as antiseptic for cosmetic and medicinal purposes and to trade the same on a wholesale retail basis. The Philippine Bureau of Food and Drugs granted the Company a license to operate as a cosmetic manufacturer of mouthwash on Feb. 16, 2000.
Orahex has slowly gained acceptance and recognition by dentists in the Philippines. A new variant, utilizing a higher percentage of chorhexidine has also been produced and is available in the market. These products are now being sold to dentists and doctors and in hospitals and pharmacies around the country. Knowing the limitations of a one-product portfolio, the shareholders decided to go beyond the oral rinse market and develop a line of various produced line suited for doctors and dentists treating problems related to oral health. Other products currently being registered with the Bureau of Food and Drug in the Philippines are paracetamols with various acting pain-relievers and a toothpaste line.
About Novartis
The history of Novartis
Novartis was created in 1996 from the merger of the Swiss based life sciences companies, Ciba-Geigy and Sandoz. At the time, the merger was the largest in corporate history.
Since the merger in 1996, Novartis has transformed itself from a diverse group, including agribusiness, to a highly focused leading healthcare company.
The years since the merger have seen many strategic changes including the purchase of Hexal and Eon Labs, creating a world leader in generics under the brand name Sandoz, as well as the acquisition of Chiron Vaccines in 2006, taking Novartis to the forefront of vaccines and diagnostics.
Facts and figures
Our Purpose
Our mission at Novartis is to discover, develop and successfully market innovative products to prevent diseases, to ease suffering, and to enhance quality of life.
We also want to provide a shareholder return that reflects outstanding performance and adequately rewards those who invest ideas into and work for our company.
Actavis is one of the world’s leading players in the development, manufacture and sale of first class generic pharmaceuticals.
Actavis UK is one of the top 10 UK pharmaceutical companies with a portfolio of products spanning prescription medicine and consumer healthcare brands. It is the second largest provider of generic pharmaceuticals to the NHS.
Actavis has one of the largest pharmaceutical manufacturing sites in the UK. Based in Barnstaple in North Devon the manufacturing site currently produces
1 in 10 prescription medicines dispensed in the UK with an annual capacity to produce approximately 6 billion tablets, capsules and suppositories. Approximately 85% of the volume produced is sold in the UK with the remaining 15% exported to over 85 countries across Europe, Scandinavia, the Middle East and the rest of the globe.
The extensive consumer health range, with over 194 products, includes key brands such as Clamelle, Cymex and Sominex, and innovations such as POM to P switching.
The prescription medicine portfolio has over 540 products available across generic medicine prescription brands and hospital products. This extensive portfolio of products provides the prescriber with a wide range of generic medicines across a number of key therapy areas including:-
- Oncology
- Diabetes
- Analgesics
- Antinfectives
- Central Nervous System
- Cardiovascular
Actavis has an industry leading development pipeline of over 350 products and in the last 3 years have launched over 160 prescription medicines in the UK. In particular, Actavis has developed specific expertise in the launch of “off patent” medicines on the first day of patent expiry. In the last year Actavis successfully launched over 10 products on the first day of patent expiry of the originator branded medicine.
Generic medicines make a significant contribution to the UK healthcare system. Currently around 85% of all medicines dispensed in the UK are prescribed generically saving an estimated £8.6bn for the NHS per annum.
I chose this image because if i am going to do a creative shoot i would have done something like this because i like the way the man is made of tablets taking tablets.
I chose this image because it doesn't have the usual white background it had a blue background which adds more color to the image and the angle inwhich the photograph was taken is unusual as well.
These are my final images
This is a pack shot for bonjela.
Thia is a pack shot for Double Base Gel.
This is a pack shot for Ibuprofen.
This is a pack shot for Salamol Inhaler.
This is a pack shot for Naproxen.
This is a pack shot for Omeprazole.
This is a pack shot for Paracetamol.
____________________________________________________________
My work
I desided to research on skill set about photography in advertising and this is what i found out:
Background
For photographers who enjoy travel, meeting creative people and solving visual challenges, a career in Advertising and Editorial Photography is a highly attractive prospect. Advertising photographs are used to help describe and sell a product or idea, and are usually accompanied by a short phrase or strap-line, while editorial photographs illustrate and enhance the impact of a story or report and are used widely in newspapers, magazines, newsletters, books and websites.
The work is varied, exciting and highly stimulating – it is also extremely competitive. That said, those who can demonstrate an ability to interpret ideas and stories through original and emotive photographic images enjoy strong career prospects.
What is the job?
Advertising Photographers produce seductive images that are used to support or demonstrate a marketing idea in answer to a photographic brief given to them by a client, a designer or an advertising agency. Advertising Photographers produce photographs for use in both local and national advertising. This can involve any subject matter, but is often categorised into the following specialist areas: still life, portraiture and landscape. Some work is carried out on location, but much is done in studios, using studio flash lighting and a variety of props and accessories. Some Advertising Photographers specialise in producing well-lit product shots for use on packaging, point-of-sale advertising and in catalogues. These so-called ‘Pack’ or ‘Pack Shot’ photographers are often salaried studio employees, working standard hours, five-days a week, with all the benefits that regular employment offers.
Other Advertising Photographers choose to be self-employed and often operate their own studios. They are commissioned, either directly by a manufacturer, or by an advertising agency, to produce high-quality, imaginative photographs that sell the benefits of a product or reinforce brand awareness. They are generally high-profile photographers, based in the larger cities, who secure new work on the strength of past campaigns. They often specialise in a specific area, such as food, furniture, engineering, cars or financial services, in which they have built up a reputation for excellence. They may employ one or more Assistants (see the Job Profile for Assistant Photographer), and are often well paid, on a day-rate plus expenses basis. Advertising Photographers continually market themselves, through agents (who take a percentage commission), personal contacts and other forms of networking. Editorial Photographers produce images to accompany feature articles in newspapers, magazines and websites, chapters in books and text in company brochures. Since these publications cover almost every area of interest, photographers with a background in many different disciplines may be involved in this field, working both in studios and on location. Photographers are usually briefed by the publication’s editor or picture editor regarding the substance of the story, the image of the publication, the target readership and possible images that would attract attention to the article and help interpret the subject matter. It is then the photographer’s job to shoot images that will answer the brief and satisfy or exceed editorial expectations.
Typical career routes
Many Advertising Photographers and some Editorial Photographers start out by assisting an established photographer and learn on the job (see the Job Profile for Assistant Photographer). This can provide invaluable experience, offering the opportunity to meet clients, art directors, models, etc., to hear their discussions with photographers, and to understand the details of the preparation, execution and presentation necessary to the job. Editorial Photographers may also start out as a Press Photographer or Corporate Photographer (See Job Profiles for Press Photographer and Photojournalist and Corporate Photographer) who shows a particular aptitude for taking strong thematic photographs.
Essential knowledge and skills
Producing high quality photographs to a tight deadline and exacting client specifications can prove stressful. Advertising and Editorial Photographers should therefore be organised, practical and creative, with a calm, friendly attitude. They must be highly motivated and self-confident in order to promote themselves, and should continually update their presentation portfolio. They need to understand the principles of composition, and have an appreciation of shape, form, colour and tone.
• Advertising Photographers are commissioned to take photographs that are ‘original’ and set the product apart from the competition. They should therefore have a good knowledge of the history of advertising photography, the visual arts and the many techniques of image manipulation. They will also be expected to have an expert knowledge of lighting, set- construction and the innovative use of the new digital technologies.
• EditorialPhotographersneedtotakephotographsthatillustratethestoriesandreinforce the publication’s editorial values. Sometimes photographers are given the freedom to interpret a subject in the way they see fit; however, more often they need to work to a strict creative brief. Editorial Photographers therefore need to be highly flexible in the way they work. They also need good communication skills in order to deal with people who may not be professional models.
• Location Photographers must be prepared to work in a variety of weather conditions. They must be physically capable of completing commissions, which may involve many hours of work in uncomfortable or even hazardous locations. Since they will often be asked to submit photographs via e-mail or mobile phone, they will also need to keep up to date with the latest digital communications technology.
• Studio Photographers need a thorough knowledge of all the creative and technical aspects of studio photography, including equipment, set construction and appropriate lighting techniques. Now that digital photography is widespread, many clients expect to review photographs on the spot. Photographers therefore need to stay on top of new technological developments and learn how to operate computer-based, image-manipulation and image management software. Excellent communication skills are essential in order to control a studio populated with photographic assistants, models, designers, art directors, stylists and subject specialists.
There are National Occupational Standards (NOS) for Photo Imaging. These give a detailed breakdown of the knowledge, awareness and skills needed to effectively carry out a particular job role. The NOS relevant to this job are listed at the end of this profile.
Training and qualifications
No set academic qualifications are required to work as an Advertising or Editorial Photographer, with career advancement based largely on portfolio, track record and reputation. There are many excellent college courses around the country which provide a sound technical grounding, as well as access to work placement schemes. The Professional Qualifying Examination (PQE) offered by the BIPP (British Institute of Professional Photography) has a good reputation with employers. The PQE has traditionally taken the form of an additional year's course following on from a Higher National Diploma (HND). Today it is often incorporated into a three year degree programme. Eight colleges and universities in England and two colleges in Scotland currently offer the PQE (see the BIPP website for further details).
Many practitioners start out by assisting an established photographer and learn on the job. Employers may support work-based qualifications, such as Apprenticeships and NVQ/SVQs. Photo Imaging NVQ/SVQs are currently available at levels 2, 3 and 4.
Membership of the British Institute of Professional Photography (BIPP), the Association of Photographers (AOP) and the Master Photographers Association (MPA) may also be beneficial. The BIPP and the MPA offer a range of qualifications that enable a candidate to benchmark their skills against other successful practitioners working in the industry.
Health & Safety – Photographers are likely to be subject to physical stresses from carrying heavy camera gear indoors and out, in all seasons, come rain or shine. They should therefore seek advice about appropriate techniques for lifting and moving equipment. In addition, they need to understand Health & Safety legislation and manage the risks associated with the use of electrical lighting, equipment and props. They should also purchase the appropriate Public Liability Insurance to cover their activities.
Company Profile From Boehringer Ingelheim
Boehringer Ingelheim is dedicated to the research and development of medical products to improve, sustain and care for life.
We have a reputation for providing effective products for the treatment of chronic obstructive pulmonary disease (COPD), heart attack, secondary stroke prevention and treatment, high blood pressure, thromboembolic disease, HIV/AIDS, Parkinson's disease, arthritis and pain relief in cancer.
Our products are supported by a wide range of services, designed to help the medical profession deliver the best possible healthcare to patients.
This underlines our commitment to improving health and quality of life in the UK.
Boehringer Ingelheim is a family owned company whose distinctly independent structure means that we are not constrained by the short-term needs of individual shareholders and can focus on the future with long-term strategies of vision and leadership.
Despite our aim to change and adapt for the future, we will never change the belief that our employees are our most valuable asset.
We are proud to be ranked among the top 100 Best Companies once again in 2011.
The spirit and teamwork of our global family will remain the key to our continuing success.
Facts About Boehringer Ingelheim
- We are one of the top 20 leading pharmaceutical companies in the world.
- Founded in Ingelheim 1885, Boehringer Ingelheim still remains a family-owned company.
- Value through Innovation is our corporate vision, our headline goal, and has helped us build on our strength and make the most of our distinctive character.
- Our mission, in the UK, is to improve the health and well being of people and animals through being part of an independent, innovative, research and development driven company.
- In 2010, worldwide, we had sales of €12.6 billion; while spending 24% of net sales in our largest business segment Prescription Medicines on research and development.
- In 2010, sales in the UK were £397.5 million.
- We have six R&D centres worldwide, the largest is based in Biberach, Germany. For more information, visit the R&D section of the corporate website.
- Worldwide we have 41,500 employees; 699 in the UK.
- Our key areas of interest are: respiratory disease, cardiovascular disease, HIV, Parkinson's disease, thromboembolic disease and cerebrovascular disease.
-
As part of our commitment to embracing economic and social well-being in the countries and communities in which we operate, we are dedicated to addressing social and environmental issues. During 2010, in the UK, we recycled a total of 980 tons of material, including approximately 364 tonnes of plastic and 140 tons of paper and cardboard. Our recycling rate for 2010 was 29%.
-
In 2010 we donated in excess of £28,000 to external charities through our Community Spirit programme.
- This year we have chosen Barnardos to be our Charity of the Year 2011. Barnardo's focuses on helping vulnerable children and helps more than 100,000 children, young people and their families every year.
Corporate Brief:
Sometime during the mid-nineties, Dr. Rannier F. Reyes, together with a researcher colleague from Denmark, formulated an oral rinse utilizing chlorhexidine. Knowing that the Cationic compound gives a very bitter and metallic taste, they formulated a new compound that minimized the chlorhexidine taste and made an oral rinse that was more acceptable to the user. Orahex, the brand name for the oral rinse, was initially sold to the dentists.
Pharmahex, Inc. was registered with the Securities and Exchange Commission on December 27, 1999. The primary purpose of the Company, as stated in its Articles of Incorporation, is to manufacture goods such as antiseptic for cosmetic and medicinal purposes and to trade the same on a wholesale retail basis. The Philippine Bureau of Food and Drugs granted the Company a license to operate as a cosmetic manufacturer of mouthwash on Feb. 16, 2000.
Orahex has slowly gained acceptance and recognition by dentists in the Philippines. A new variant, utilizing a higher percentage of chorhexidine has also been produced and is available in the market. These products are now being sold to dentists and doctors and in hospitals and pharmacies around the country. Knowing the limitations of a one-product portfolio, the shareholders decided to go beyond the oral rinse market and develop a line of various produced line suited for doctors and dentists treating problems related to oral health. Other products currently being registered with the Bureau of Food and Drug in the Philippines are paracetamols with various acting pain-relievers and a toothpaste line.
The history of Novartis
Novartis was created in 1996 from the merger of the Swiss based life sciences companies, Ciba-Geigy and Sandoz. At the time, the merger was the largest in corporate history.
Since the merger in 1996, Novartis has transformed itself from a diverse group, including agribusiness, to a highly focused leading healthcare company.
The years since the merger have seen many strategic changes including the purchase of Hexal and Eon Labs, creating a world leader in generics under the brand name Sandoz, as well as the acquisition of Chiron Vaccines in 2006, taking Novartis to the forefront of vaccines and diagnostics.
Facts and figures
- Novartis UK is the UK affiliate of Swiss-based Novartis AG – one of the largest and most widely respected pharmaceutical companies in the world.
- Novartis UK employs over 3,500 people across 8 sites. The UK is a major centre for research, development, sales, marketing and manufacturing.
- The Respiratory Research Centre at Horsham is the Novartis worldwide headquarters for respiratory research, employing over 500 scientists in a £42 million purpose-built centre.
- Horsham is the global research centre for gastro-intestinal research for Novartis.
- Novartis Vaccines facility in Liverpool is the UK’s only large-scale producer of influenza vaccines and the company is still investing heavily in new manufacturing facilities at the site.
- Novartis has invested over £450 million in the Grimsby manufacturing site over the last 10 years.
Our Purpose
Our mission at Novartis is to discover, develop and successfully market innovative products to prevent diseases, to ease suffering, and to enhance quality of life.
We also want to provide a shareholder return that reflects outstanding performance and adequately rewards those who invest ideas into and work for our company.
Novartis is renowned for its commitment to:
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Innovative medicines – introducing new treatments annually
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Continued prime position in cardiology and oncology – blockbuster products
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Excellence in new product pipeline via research and development – one of the strongest in the industry with 145 products currently in development
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Corporate responsibility in the UK and worldwide – in 2009, the Novartis access-to-medicines programmes, valued at USD 1.5billion, reached 79.5 million patients globally
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Diversity and inclusion in employment
Actavis
Company profile
Actavis is one of the world’s leading players in the development, manufacture and sale of first class generic pharmaceuticals. Actavis UK is one of the top 10 UK pharmaceutical companies with a portfolio of products spanning prescription medicine and consumer healthcare brands. It is the second largest provider of generic pharmaceuticals to the NHS.
Actavis has one of the largest pharmaceutical manufacturing sites in the UK. Based in Barnstaple in North Devon the manufacturing site currently produces
1 in 10 prescription medicines dispensed in the UK with an annual capacity to produce approximately 6 billion tablets, capsules and suppositories. Approximately 85% of the volume produced is sold in the UK with the remaining 15% exported to over 85 countries across Europe, Scandinavia, the Middle East and the rest of the globe.
The extensive consumer health range, with over 194 products, includes key brands such as Clamelle, Cymex and Sominex, and innovations such as POM to P switching.
The prescription medicine portfolio has over 540 products available across generic medicine prescription brands and hospital products. This extensive portfolio of products provides the prescriber with a wide range of generic medicines across a number of key therapy areas including:-
- Oncology
- Diabetes
- Analgesics
- Antinfectives
- Central Nervous System
- Cardiovascular
Actavis has an industry leading development pipeline of over 350 products and in the last 3 years have launched over 160 prescription medicines in the UK. In particular, Actavis has developed specific expertise in the launch of “off patent” medicines on the first day of patent expiry. In the last year Actavis successfully launched over 10 products on the first day of patent expiry of the originator branded medicine.
Generic medicines make a significant contribution to the UK healthcare system. Currently around 85% of all medicines dispensed in the UK are prescribed generically saving an estimated £8.6bn for the NHS per annum.
This image i chose because it shows the tablets coming out of the box which isn't seen in the other images which i have put on here.
My contact sheets
These are some of my contact sheet:
These are my final images
This is a pack shot for Ibuprofen.
This is a pack shot for Omeprazole.
This is a pack shot for Paracetamol.
This is a pack shot for Temazepan.
My Evaluation
In this brief we were told that we were
going to be given a set task by an art director who in this case was Chris
Aughton who was an art director before he started teaching. We had a lesson
with him were he explained what he expected from us and gave us the scamps. He
said that he wasn’t going to go easy on us just because we were student rather
he would treat us as he would if it was an actual job.
This task I thought was a really good task because it
challenged me as it did everyone else, which made me want to get it right more
because it was for a client.
We had to choose which product we wanted to shot; I chose the Christopher
Ward watch. Which had to be photographed on a black background with lighting on
the edge of the watch face and light on the crown. It also had to include
reflections and shallow depth of field.
My final images of the watch I thought were really good and was proud of
them if I was to redo them I would have spent more time on it and tried to
figure out how to have the shallow depth of field and light the crown which I
found difficult to do. Overall I enjoyed the task and would like to have one again
in the future.
After our beginning task we had to do a
commercial shoot of our own on what we had done our individual study on. I did
mine on forensic photography, which caused me a problem with this brief, so I
thought that medical photography was quite similar to forensics so I decided to
photograph medication boxes. I researched about the different companies and
different advertisements and decided to photograph my boxes like a pack shot,
which you would expect to see in a magazine a doctor, or pharmacy would
receive.
In my photo shoot I used 2 500w bowens lights, 2 soft boxes, 1 normal
reflector cone, turtle stand, tripod, radio trigger and the product table. Even
though looking at my image they look straightforward to do its not really. It’s
really hard to make the background really without loosing detail in the product.
I edited my images in lightroom at first just adjusting the so that it
was straight and bringing the colors a bit, then I would export them to
photoshop were I altered my levels and used the healing brush to touch up any
dust makes on my image. I then found that the background on my images weren’t
white so I decided to lasso around my product the feather the selected area
then invert the selection so only the background was selected and used the eye
dropper to select the white I wanted and the used the brush to make the
background white.
If I was to do this project again I would spend more time making the
background white before the editing process so that there wouldn’t be as much
work to do with the editing.
Overall I think this project went well but could be improved on.
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